reg
G
O
O
S
E
B
U
M
P
S
Immersive visuals that spark emotions
Vimeo - Linkedin - Behance - Instagram
production@bygoosebumps.com
 
Microsoft – Reimagined
Scroll
Scroll
2023
2023

MICROSOFT – Reimagined

We crafted two CGI animations for Microsoft, each reflecting the brand’s growth and influence. One focuses on particles, showing how connections spark growth and spread knowledge, while the other highlights trails, representing how Microsoft’s technology connects with its audience, creating a dynamic flow of interaction that bridges gaps and fosters engagement across the world. Through vibrant shifting colors, we captured the brand’s constant evolution, illustrating how these connections fuel innovation and change. The animations tell a story of how Microsoft’s impact transcends boundaries, bringing people together and shaping the future with lasting influence.

Director’s cut R&D

This collaboration with Microsoft emerged from an exploration of their brand values through three distinct videos. We reimagined their logo with a focus on connection—one video with particles representing growth, another with trails symbolizing audience engagement, and a third deconstructing the logo to showcase adaptability. Using a vibrant palette of turquoise, purple, and other rich colors, we captured Microsoft’s dynamic evolution, telling a powerful story of connection, innovation, and lasting impact.

Client

Microsoft

Our Role

Direction

Production

Creative Direction

CGI

Credits

Gabriel Morala – Direction & Production

Pelican Sound – Sound Design