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Immersive visuals that spark emotions
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Microsoft – Fluid Magic Brand
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2021
2021

CLIENT

MICROSOFT

Microsoft invited us to create a short animated CGI video based on the values of their brand. Microsoft has been an influential company whose products have shaped many facets of society in recent decades, adapting and changing with the times in the technology field. Our goal was to communicate these ideas visually.

CLIENT

MICROSOFT

One of the main ideas that we explored was connecting dots, which we enhanced by adding a “grow” twist to it. When people are connected, knowledge grows and expands, which we tried to represent in this satisfying animation.

For this exploration, we tried to go with a more abstract solution focusing on the adaptability of the brand, in which the colors of the brand adapt to its shapes by flowing into it, and then bursting into waves of color.

VISUALS

VISUALS

R&D

This is the R&D for the project where we’re focused on Microsoft as a company that connects people. We developed it searching a succesful way of demonstrate it. Working with simulations with smokes, particles, liquids, and inflating spheres inside or outside the logo.

R&D