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Microsoft – Fluid Magic Brand
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2021
2021

MICROSOFT – Fluid Magic Brand

Microsoft invited us to create a CGI animation that reflects their values of innovation and adaptation. We focused on the idea of transformation, where connection sparks growth and knowledge expands. Through an abstract approach, the Microsoft colors flow and evolve, symbolizing the brand’s constant transformation and its impact on the future. It’s a visual narrative of connection, growth, and adaptation.

Microsoft logo with liquid particles and color brand
Close up inflations
Close up of inflations blue and red
Close up to microsoft logo in magic inflation
Close up to the liquid inside Microsoft logo
Close up to the intersection of the microsoft logo in the liquid world
Close up in the magic fluid into the logo
Inflated spheres around Microsoft logo
Explosion of inflations close up
close up to a smoke exploration for the Microsoft logo
Close up of the Microsoft logo with particles
Close up of spheres inside Microsoft logo
Close up for Microsoft logo
Smoke exploration with the colours of the Microsoft logo

Client

Microsoft

Our Role

Direction

Production

Creative Direction

CGI

Credits

Gabriel Morala – Direction & Production

Pelican Sound – Sound Design