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Shiseido – Elixir Design Time Serum
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2023
2023

SHISEIDO – Elixir Design Time Serum

We were called by Shiseido to showcase their product Elixir Design Time Serum, we focused on developing an outstanding visual piece that not only introduces the product but also captures its essence and advanced functionality.

Elixir is a high-end serum, designed to combat sagging and boost skin elasticity through cutting-edge technology. This serum uses AI-based “Digital-3D skin” technology, enabling observation and simulation of the skin’s deep layers, revealing the importance of the support network that helps maintain firmness and elasticity, crucial for a youthful appearance. 

To convey this advanced technology and the essence of Elixir, we created a golden dome that envelops the product, symbolizing the serum’s protective and rejuvenating effect.

We included detailed simulations of the cream and its molecules, illustrating how the serum acts on the skin’s internal network and its ability to restore collagen and strengthen the support structure. 

This visual and narrative approach allows for an intuitive understanding of the “Pearl Glow Skin” effect that Elixir promises, bringing to life the product’s high technology and efficacy in a visually striking presentation.

R&D

We never miss the opportunity to make RND on our projects to develop the best on Art Direction, Movement & Simulations. Here you can see a few iterations we made on this project.

Client

Shiseido

Agency

Trescuatro

Our Role

Direction

Production

CGI

Credits

Gabriel Morala – Direction & Production

 Jean Pierre Vargas – Product Modelling

Trescuatro – Sound Design